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The recent years have seen remarkable changes in the Indian bathroom products market. There is an
ever-increasing aspiration quotient of the common Indian consumer, coupled with an increased thrust
on initiatives such as affordable housing and sanitation, all this and much more leading to the huge
thrust for the popular Johnson Pedder brand.
Providing “Value for Money” has always been the core philosophy for this more than four decade old
“Make in India” brand. In its new avatar, this has been further strengthened. With new age dimensions
such as International quality standards, Contemporary Designs, Complete Bathroom Solutions, Pan India
Presence and much more, the brand is on a path of continuous improvement.
This “Johnson Pedder promise” is for all our esteemed consumers and also for all others – a Win-Win for
our Proud Trade Partners, the preferred Choice for all Builders and Contractors, reliability for Plumbers,
stringent compliances to various quality certifications and a non-compromising adherence to the Social,
Environmental and other statutory compliances.
So much was the love for this brand Johnson Pedder, it grew the fastest in revenue among all Indian
players during the pandemic years of 2020 and 2021.
In its quest for customer alignment, I am proud to now introduce the Brand’s fresh and youthful
website. Apart from all the interesting information, the special Safebuy section helps to connect
different stakeholders allowing customers to easily navigate to a nearby store or reach out to a
technician for easy installation solutions.
I would like to thank all for their contributions to the Johnson Pedder journey of being “The Smarter
Choice”. I hope that this support will continue to inspire excellence and growth for your brand for years
to come.
Managing Director - RBPPL
Hello, a warm welcome! It’s you, Johnson Pedder’s everlasting principle. For the last four
decades, the key to our success are your lifestyle, your aspirations, and your budget. Johnson
Pedder remains the most customer-centric brand in the market, delivering smarter choices
of sanitaryware, bathroom fittings and accessories designed with principles that suit your
lifestyle; bringing in the choicest products of utmost quality and ensuring affordable pricing.
Launched in 1978, Johnson Pedder carefully considers the growing needs of the Indian
consumer in the sanitaryware segment. In 2007, it was acquired by the Roca Group and
Johnson Pedder brand is a part of Roca India (RBPPL), a wholly owned subsidiary of Roca
Group.
Johnson Pedder is now the most admired brand in the ‘affordable’ segment of Indian Bathroom
Products market. ensuring the same backbone of reliability and quality. Johnson Pedder has
established itself as a popular choice for people, aspiring to have a better quality of life in the
interests of hygiene, at the most affordable price. Johnson Pedder is not only known for its
aesthetic sanitaryware, but also offers a wide range of designer faucets which are trendy and
affordable. The bathroom fittings of Johnson Pedder always remain the first choice of architects
and builders as they are reasonable and stylishly designed. The product portfolio is
complemented with other product categories including water heater and accessories.
Today, Johnson Pedder products are available across India at over 4000 outlets. The brand’s
presence among cost conscious builders segment is increasing rapidly. With the Government
approval on projects, Johnson Pedder is gaining popularity among Government approved
Contractors
Johnson Pedder is a “Made in India” brand which has been appreciated by millions of customers. We have state-of-the-art manufacturing units located strategically at Dewas, Alwar, Bhiwadi, Sriperumbudur, Patnagar and Perundurai. These factories cover products across the portfolio starting with Sanitaryware, Plastics as well as faucets.
The strength of having multiple “own” manufacturing units across India coupled with the pride of having all products with the “Made in India” tag, makes Johnson Pedder an unique brand in the market.
Integrated with highly advanced technologies and supported by the best global manufacturing practices, these production units deliver world-class products, strictly adhering to the quality norms.
We can only grow when we grow together with our partners. We have always believed that it is our responsibility to ensure maximum possible benefits for all our partners.
In line with this concept, UMANG – an exclusive loyalty program, for our retail partners has been introduced where they have the opportunity to grow along with the journey of Johnson Pedder. Umang was launched in 2019 and already more than 5000 partners are proudly associated with this program. Every day new partners are registering themselves and enjoying the additional benefits that come as part of this program, directly from the company.
The program entitles our retailers to “assured points” as well as additional “bonus points” against purchases done for Johnson Pedder products from our authorized distributors. There are amazing gifts available across multiple categories such as cars and bikes in automobiles, consumer durables like refrigerators, washing machines, food processors, electronic products such as televisions and mobile phones and a range of other products and vouchers. The program’s unique feature for the participating trade partners is the flexibility that it brings at various levels right up to gift redemption.
In a short span, many of our retailers have redeemed amazing gifts like TVS Scooty, Honda Activa, Gold Vouchers and much more.
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